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Hickory, NC 28601

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The Best Event Swag – Promotional Products That Make the Grade


By Allegra Hickory

The Best Event Swag – Promotional Products That Make the Grade

Business Cards get trashed. Email gets deleted. Create promo-products that stay with a client and reminds them, again and again. Swag – that ubiquitous assortment of logo-imprinted promotional products at every event and trade show – is still a big part of any event marketing budget. Great swag serves its promotional purpose…


“This is a football.” – Customer Retention


By Allegra Hickory

“This is a football.” – Customer Retention

Allegra Network Chairman Carl Gerhardt quotes the legendary Vince Lombardi when discussing the critical concept of customer retention. Carl’s article ''Don’t Lose Customers’ is the Best Marketing Plan Ever appear regularly on PIworld.com. Allegra Marketing • Print • Mail CEO Carl Gerhardt. For the first couple of years I was in business, the…